Episode 047: One Why Isn’t Enough

I want you to think back to when your first started your business. What was your reason why?

Maybe it was to get away from an awful job or to spend more time with your kids? Maybe it was because you were tired of working crazy hours or on the weekends? 

Whatever the reason for initially starting, I want you to ask yourself now, it is still the reason that you have your business today. Because here is what I know to be true. Often times, the reason that you started your business, isn’t the reason that will sustain you. You need a stronger why to carry you through. 

It was enough of a reason for you to take that initial leap into starting your business, but it might not be enough to keep your going. Sure, it lit that initial fire but you need two different kinds of whys to keep you going! 

  1. Generous Why
    • Your generous why is the why you do what you do for others. This could be for your immediate family or your target audience and the impact that you want to make in the world.  I’m sure you’ve heard of many different companies that donate their proceeds to charity or use their free time to volunteer. There are a lot of ways to express your generous why and that can be really exciting! It can really drive you and give you that sense of purpose that we all need in our business. 
  2. Selfish Why 
    • Having a generous why is not the only why that you need and it’s not going to help you sustain the toughest times in your business. The times where business is freaking hard! There are seasons of business where you have to press on and you need a selfish why to keep you going. 
    • When I talk about a selfish why, this can be anything that is the reason for YOU to keep going in business. It can be based on your passion because you get to do what lights you up. It can be the freedom that you create for yourself. It can also be the financial gain. There is absolutely nothing wrong with wanting to make money in your business! I encourage you to dig deeper to know how you’ll spend that money once received.
'There is absolutely nothing wrong with wanting to make money in your business!' - Kathryn Binkley #inlightofsuccessClick To Tweet

Once you know your generous and selfish whys, be sure to revisit them at least quarterly. Once you achieve the why you set out initially, celebrate and think about how you can play bigger. When you think you’re playing big, you can play bigger!

'When you think you're playing big, you can play bigger!' - Kathryn Binkley #inlightofsuccessClick To Tweet

Let’s Connect

  1. See all that Kathryn has to offer at Alyght!
  2. Join the In Light of Success Facebook Group and continue the conversation!
  3. Connect more with Kathryn on Facebook and Instagram!
  4. Book a clarity call with Kathryn.

Listen + Subscribe on Apple Podcasts or Stitcher

We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

  • Search for the podcast in your podcast app (In Light of Success)
  • Scroll down and click 5 stars
  • Tap “Write a Review” & enter a brief review
  • Press send

Join the conversation.